Our Featured Guest for Sunday, November 24, 2024 is Carsten Pfau
In this episode, we dive into the incredible journey of Carsten Pfau, General partner and managing partner of Agri Terra Group, an entrepreneur, investor and tv personality. Originally from Germany, he swapped corporate ambitions for adventure in Paraguay—and turned it into a $100 million success story. From navigating the wild unknown to mastering agribusiness, Carsten shares how he built bridges between Germany and South America, overcame skeptics, and created a thriving investment firm in a once-overlooked country. Tune in for a story of bold decisions, resilience, and the power of believing in your vision when no one else does.
The Agri Terra Group invests in agricultural and real estate projects in Paraguay for its own account as well as for third parties. Together with investors from all over the world, Agri Terra is involved in the area of citrus plantations and orange juice production, and dedicated to the sustainable cultivation of organic fruit and vegetables in greenhouses and extensive cattle breeding. Agri Terra implements real estate and hotel projects and are involved in land banking. Agri Terra believes that a successful company must be in harmony with its employees and in harmony with nature. With his group of companies, Carsten Pfau has generated over 100 million US dollars in investments in Paraguay. The majority of his investors come from Germany, Austria, Switzerland and the USA. The company focuses on real estate, agriculture and industry. The total gross value of the investment portfolio is around USD 1.8 billion (as at December 2023). Pfau Group companies are among the largest producers of tomatoes, peppers, oranges, limes and strawberries in Paraguay. At times, it was also one of the largest cattle breeders in the country. The company also owns two orange juice brands and a supermarket. Read more at: https://agri-terra.net/?lang=en
Currently Carsten is building a luxury gated community in Paraguay for over 20.000 residents, on a mission to establish Paraguay as great alternative to Florida for 2nd homes and retirees. He is also building the a luxury hotel in Latin America in collaboration with Marriott. Read more at: https://carsten-pfau.com/
Entrepreneur Presenters:
Jason Greenwood is the founder of Greenwood Consulting – a specialist B2B eCommerce consultancy. He is also the host of THE ECOMMERCE EDGE Podcast with nearly 400 episodes produced. Greenwood Consulting helps established B2B brands and ambitious, funded start-ups capitalize on their digital and omni-commerce opportunities while also addressing their most pressing challenges. The consultancy helps DTC brands establish strategic wholesale channels and vice versa. They also brands achieve technical, operational and customer experience excellence through their powerful ‘Fit for Commerce’ framework. This unique framework cuts your time to market by >25% and massively de-risks your most complex digital & eCommerce projects.
Jason started Greenwood Consulting to provide EXACTLY the kind of service & experience he wished existed back when he was a merchant just starting out. With 20+ years in eCommerce, he realized that most eCommerce consultants and agencies focus on large, ‘sexy’ retail brands and that B2B brands often get short shrift as a result. These manufacturers, wholesalers and distributors want and need to capitalize on the explosion of eCommerce demand and the efficiency it brings but often don’t know how or even where to start. Jason started Greenwood Consulting specifically to support these neglected B2B brands through their eCommerce, omni-channel & digital transformation journeys. He does this via fixed price, ‘all you can eat’ monthly subscription based advisory services that mean merchants always know how much it’s going to cost them and what they’ll get for their investment. He also brings to bear a formidable network of stellar technical and agency partners to help his clients achieve the best possible outcomes. Read more at: https://www.greenwoodconsulting.net/
Demorian Linton is the CEO and founder of Inertia Resources, the largest minority-owned energy management firm for commercial and industrial customers in the U.S. Inertia Resources offers energy management and energy savings solutions for commercial and industrial customers in the U.S. Formed as a licensed premium broker of electric power and natural gas, the company has transformed into a nationally recognized energy broker company. In addition, Inertia Resources is leading the way in commercial energy broker services. With commodity supply management services, they offer cutting-edge billing technology, renewable energy solutions and EV charging technology.
Inertia Resources’ mission is to deliver low cost energy solutions for our commercial clients throughout North America. The company services all US markets and offers solutions in over 100 utilities nationwide. Their commercial and industrial clients have experienced over $100 million in savings for some of Boston’s most prominent businesses including The Bruins, Celtics, Tufts Medical Center, and others, as well businesses in 21 other states. Inertia Resources doesn’t provide services to residential customers, but Demorian is passionate about ensuring consumers get a fair shake from legislators and suppliers. Despite not directly working with them professionally, Demorian has always been for individual consumers. In the past, he’s even helped residents pay their electric bills so they could stay warm during the harsh winter months. Read more at: https://inertiaresourcesinc.com/