11-16-2025Entrepreneurs, Stop Waiting for CNN—How to Build Your Own Media Empire with Jess Todtfeld + Others, Episode #276


Our Featured Guest for Sunday, November 16, 2025 is Jess Todtfeld


If you’re not showing up online in 2025, you’re disappearing! Media strategist & Guinness World Record holder Jess Todtfeld breaks down why leaders are leaving massive opportunities on the table—and how a few simple shifts can skyrocket your visibility. From turning everyday conversations into offers, to becoming your own media outlet, to getting found by AI, Jess shares power-packed insights that every entrepreneur needs right now.

Jess Todtfeld is the founder of Media Ambassadors and a leading expert in media, communication, and high-stakes presentations. A Guinness Record holder for publicity, Jess believes that any time we present, we are selling — whether it’s a product, a service, an idea, or ourselves. He delivers programs that build confidence, provide both style and substance, help messages resonate, and drive meaningful audience action. Jess specializes in Media Training and Spokesperson Readiness, working extensively with C-Suite executives and leadership teams.

Through Media Ambassadors, Jess helps experts, brands, and organizations grow authority, visibility, and leads — without spending 40 hours a week on content. The Media Ambassadors system turns just 1–2 hours of a client’s time per month into a professionally produced podcast, social media assets, media exposure in more than 500 major outlets such as ABC, NBC, FOX, and CBS, and coaching for on-camera, on-stage, and high-stakes presentation moments. This is all about owning your voice, turning visibility into leads and authority, and creating evergreen content that positions you for years with real business outcomes attached. As Jess says, “Not having a podcast in 2025 is like not having a website in 2005. You exist, but nobody sees you.” Media Ambassadors is ideal for organizations looking to elevate internal experts, stand out in a crowded market, build a content-driven lead engine, and stop “winging it” on camera.

Jess is also the President of Results First, where he delivers communication, sales, leadership, PR, media, and marketing training. His approach begins with two key questions: “What outcome are you looking for?” and “What results would create the biggest impact on your business?” Every program includes a year-long post-training component to reinforce learning and ensure lasting results. Jess and his team work with clients around the world.

Jess’s keynotes and programs include BE Magnetic, a high-energy keynote designed to help organizations create more impact, influence, income, sales, and better communication. Takeaways include magnetic communication, marketing, and sales techniques along with inspiring life strategies. His Media Secrets program provides systems to gain more media attention and control interviews — including crisis situations — drawing from Jess’s experience as a Guinness publicity record setter. Speak to Close blends sales and presentation skills for today’s virtual environment through an interactive format filled with do’s and don’ts, quizzes, and practical takeaways designed to help audiences boost their closing rates. Read more at: https://www.jesstodtfeld.com/

Our Entrepreneur Presenters:

Micki Vandeloo is the President of Lakeview Consulting, a team of experienced grant professionals who have collectively obtained over $240–$260 million in grant funding and written more than 850 proposals for clients in the manufacturing and trade association communities. She primarily helps organizations in the manufacturing and technical communities accelerate profitable growth and expand their capability and capacity to serve through grant development, training, and needs assessment services. With more than 25 years of experience in the manufacturing industry and 15+ years providing grant consulting services, Micki is the nation’s foremost expert in for-profit grant writing and helping manufacturers pursue and secure grant funding to grow business, create jobs, and improve communities. She has personally raised over $60 million in grant funding for her clients and authored The For-Profit Grant Writing Guide in 2014 to help business leaders and grant writers understand the for-profit grant research and writing process.

Some of Lakeview Consulting’s successes include helping a steel company grow a $600K grant award to $2.3M, securing $3.2M for a manufacturer to add two new processing lines in Kansas, and obtaining $800K for equipment and facility expansion in California to increase zero-emissions large forklift manufacturing capacity. Their clients see an average ROI of over $100 for every dollar spent on their services.

Lakeview Consulting specializes in helping manufacturers and the companies that support them secure funding to grow business, create jobs, and improve communities. Many manufacturers don’t pursue grant funding because they don’t know what is available or believe the process is complex, overwhelming, or disruptive to daily operations. As the only firm in the U.S. specializing in writing government grants for for-profit manufacturers and distributors, Lakeview Consulting provides a proven process for finding opportunities and developing compelling applications to minimize headaches and maximize the chances of success. While they work primarily with manufacturing clients, their process is effective for a variety of for-profit and non-profit organizations.

Their approach supports clients from project concept through grant award, and companies typically fall into one of three service categories:

Grant Research and Readiness – For organizations wanting to learn what funding is available and prepare for future opportunities. This includes their $25/month Manufacturing Grants Database, an always up-to-date resource of grant opportunities for manufacturers.

Stand-Alone Grant Contract – For companies that have identified a specific grant opportunity and need immediate grant writing or research services to increase their odds of winning funding.

Ongoing Funding Partnership – For organizations seeking a long-term strategy to earn grant funding for growth, workforce upskilling, and capability expansion. Lakeview Consulting partners with clients to find aligned grants, confirm qualification, and write proposals to significantly improve the likelihood of long-term funding success.

Read more at: https://www.lakeviewconsulting.net/

After surviving a life-threatening motorcycle accident with no way to call for help, Kenny Kelley turned that moment into a mission to transform emergency response. As the Founder and CEO of Silent Beacon, he pioneered one-touch emergency alert technology that makes safety more accessible for individuals, businesses, and institutions. Silent Beacon is the only Bluetooth-enabled wearable panic button that can call 911 directly, giving children, older adults, families, employees, and lone workers immediate access to help. 

Kenny believes safety should be a basic right, not a privilege. Too often, safety tools are an afterthought—from women facing harassment to teachers managing school emergencies. Silent Beacon removes barriers by ensuring instant access to emergency help. He emphasizes that seconds matter in an emergency, and that people rarely have time to unlock a phone or explain their location. One-touch technology must therefore be fast, discreet, and reliable for anyone in danger, including lone workers and healthcare providers. Silent Beacon further reimagines workplace safety through GPS tracking, silent alerts, and emergency coordination, helping organizations proactively protect employees. Kenny also stresses that privacy is non-negotiable—unlike many tech companies, Silent Beacon does not sell or store sensitive user data.

Silent Beacon is a wearable Bluetooth® panic button that connects to a safety app, turning any smartphone into an instant emergency response tool. With a single press, users can call any number—including 911—and send GPS alerts to contacts and emergency services. Its key capabilities include the ability to make direct emergency calls, send customized GPS-linked texts, emails, and push notifications, and provide multiple alert levels through buttons on both sides of the device. Silent Beacon offers five discreet alert modes: Emergency Alert, which calls 911 or a chosen number while sending location updates; Silent Mode, which discreetly calls for help with no sound or light; Footsteps and Footsteps Pro, which share live location and offer 24/7 monitoring; Check-In, which sends a non-emergency message with a static location; and Beacon-to-Beacon alerts, which notify other linked Beacons.

What sets Silent Beacon apart is its combination of a physical panic button and a robust safety app, delivering redundancy, speed, and hands-free support during emergencies. The device features a 40+ day battery life with low-battery alerts, a high-quality hands-free speakerphone and microphone, and strict privacy standards, including SOC 2 compliance and location sharing only when an alert is activated. Read more at: https://silentbeacon.com/