Our Featured Guests for Sunday, July 21, 2024 are Ernesto Cullari & Barbara Wardell
Join us in this eye-opening episode as we dive into the world of geofencing with industry experts Ernesto Cullari and Barbara Wardell from Cullari & Wardell agency. Discover how GPS technology is revolutionizing targeted marketing, allowing businesses to attract the right customers at the right time. Each month, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia. Learn the secrets behind geotargeting, from capturing foot traffic to sending personalized ads, and find out how even small businesses can leverage this powerful tool to boost their ROI. If you’re curious about the future of marketing and want to stay ahead of the curve, this episode is a must-listen!
Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses. Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients’ strengths while pinpointing weaknesses in the competition, utilizing GPS location data.
Ernesto Cullari is a trailblazing Ad Man in the data-intense field of geofencing advertising. Ernesto is also a writer, commercial photographer and commercial director. He is a pioneer in the field of geofencing. He was an early adopter of using automation and gaming technologies in advertising, which led him to geofencing.
Ernesto worked as a surgical medical device representative for 11 years before leaving to pursue a career in marketing and advertising and co-founding of Cullari Media. Ernesto quickly broke into food, beauty, and commercial photography and directing with clients like The Original Soupman™ of Seinfeld fame, Hynt Beauty, One Over One, Well Within Beauty, si SKIN Organics, PaQuí Tequila, Natural Nuance, Otteroo Baby, Juniper & Pine, Bonnet Creek Resorts, Kiwabi, Celebrity Colorist Kazumi Morton, Salon Kazumi Beverly Hills, Chef David Burke, No Bull Burger, and many more notable brands, restaurants, and chefs. In 2012, Ernesto was Monmouth County’s GOP nominee for US Congress.
He is also an ASCAP songwriter, as well as a producer and vocal coach. Ernesto has co-written and co-produced a number one hit that remained in the Top Ten for over 16 weeks on Disney’s XM Radio. Ernesto was head of artist development for the Platinum-selling, and Grammy Award-winning team KNS Productions: whose successes include 3LW, Britney Spears, Lady Gaga, and The Back Street Boys. He’s an ASCAP songwriter who has had hits on Disney Radio and Country radio.
Read more at: https://cullarimedia.com/ and https://cwadagency.com/
OUR ENTREPRENEUR PRESENTERS:
Remi Leibovic, MCM., is the founder of RCL Media, a woman/Latina (Cuban/Argentinian) owned social media agency that specializes in data-driven social media management and content creation for small businesses. In business since 2020, Remi is a recent graduate of Rutgers Newark’s Entrepreneurial Pioneers Program Cohort. Through RCL Media, Remi bases her outreach on meeting new people and creating problem-solving solutions for today’s businesses via social media and the stories told through visual content creation. She holds a Masters of Communication Management (MCM) from Rutgers University with a focus in Digital Media. For the past three years, she attended graduate school, worked full time, and ran the business. She is proud to be 100% self-funded and gains a majority of clients through networking. “Social media is no longer a compliment to your business — it’s a necessity,” according to Leibovic. Read more at: https://rclmedia.net/
Gerard Longo is the founder of Underground Music Collective, a Nashville-based digital music resource center and multimedia services company built from the ground up. The Underground Music Collective is comprised of creatives and storytellers that know that there is much more to music than the finished product. Behind each chord and lyric are real-life events, lived by those who have bravely overcome life’s challenges to forge their path toward artistic fulfillment. Underground Music Collective represents a diverse musical world full of varying sounds and perspectives, as told through the lens of these courageous individuals. UMC strives to communicate truths about our shared human experience, and to tell stories of perseverance on our pages that inspire you to overcome. Since relocating to Nashville in November 2018, UMC has partnered with regional, national, and global brands, including Universal Music Group, Red Bull, the Tennessee Titans, Creative Artists Agency, Redfin Real Estate, and countless others. In addition, Gerard and UMC have been featured in MusicRow Magazine, Authority Magazine, Valiant CEO, WKRN News 2 (Nashville), and countless other media outlets. Read more at: https://umcnashville.com/