Our Featured Guest for Sunday, June 8, 2025 is Jed Morley
Is your brand BBQ-worthy or headed for an HR complaint? In this episode we interview Jed Morley, a seasoned brand messaging expert with nearly two decades of experience and founder of Backstory Branding. He dives deep into what makes a brand trustworthy, memorable, and scalable. From uncovering the power of the golden rule to aligning your team with purpose-driven messaging, Jed shares smart, strategic insights every entrepreneur needs to hear. Jed is also the author of Building Brands That Scale: How to Unlock the Hidden Value in Your Brand and Business.
Backstory Branding is a consultancy focused on helping SaaS companies ($10M-$50M ARR) accelerate growth by clarifying their brand messaging. They help leaders create clear, concise, consistent messaging — tailored to each target audience — so everyone on their team is aligned and always on message. Their proven branding framework ensures that your team, customers, and investors instantly understand your value. Backstory Branding aims to create your desired brand perception with the right words, images, and experiences. The Backstory Brand Wheel™ Framework guides the branding process, so you can make and keep a differentiated brand promise at scale. Now you can track your progress and build buy-in each step of the way. Read more at: https://www.backstorybranding.com/
The Backstory Brand Wheel™ Assessment takes you through a brief questionnaire to determine which aspects of your brand are defined, being defined or not yet defined. Upon completion, you’ll receive a color-coded wheel showing how ready your brand is to scale. The Brand Wheel Framework organizes the work into four sequential steps: brand discovery, brand foundation, brand expression and brand activation. Each step builds on the last to define each element of your brand.
In his book Building a Brand That Scales, Jed goes beyond theoretical concepts, sharing actionable strategies and proven principles for entrepreneurs, marketers, and business leaders looking to build strong, purpose-driven brands. The book provides insights on aligning your vision with your customers’ needs, clarifying your brand’s core message, and positioning your business for long-term success. Jed’s expertise focuses on authority-building, leadership, and brand transformation. Read more at: https://www.backstorybranding.com/books/building-a-brand-that-scales
Our Entrepreneur Presenters:
Rick English is the Founder and Chief Consultant of UP Advisors a Business Consulting & Coaching Firm that he founded after 22 years in leadership roles. UP Advisors works with companies that are growing but lack structure, are stagnating and want to get back on track, are struggling and need fresh insights, are led by entrepreneurs who are burned out and need to be refreshed and firms in the midst of leadership transitions. Rick has worked with more than 140 business owners and is typically serving 25-35 business owners across the small and medium size business landscape.
Prior to UP Advisors Rick was the CEO of an Insurance Brokerage firm and served in COO, CFO & VP of Operations & HR in multiple firms. He developed a reputation for being fearless about having the tough conversations that help people and initiatives move forward and turn goals into reality. Rick also became known for making the tough calls necessary to put the right leaders in the right roles so they can do their best work for their benefit and the benefit of the business. Read more at: https://www.myupadvisors.com/
David and Monica Kowalski are the founders of Lebowski’s Kool-Luah, an award-winning blend of bold coffee and smooth liqueur in one seriously chill bottle. Brewed with love in Colorado Springs, this righteous concoction is perfect over ice, mixed into a classic cocktail, or sipped straight when the vibe is just right. However you pour it, Kool-Luah brings the flavor, the nostalgia, and just enough kick to keep things interesting. Whether you prefer it chilled, on the rocks, or as a vibrant addition to your favorite cocktails, like a White Russian or an Espresso Martini, our unique blend is sure to elevate your drinking experience. With recipes that are perfect for both sipping and baking, Lebowski’s Kool-Luah adds a touch of vibrancy to any gathering or culinary creation.
Far-out news from the world of spirits—Lebowski’s Kool-Luah has just taken home Best in Class at the 2025 Los Angeles Invitational Wine & Spirits Challenge! The award-winning coffee liqueur not only claimed Best in Class, but also earned Gold and the coveted title of Best Coffee Liqueur of the competition.This recognition is a proud moment for the Lebowski’s Kool-Luah team. From sourcing high-quality ingredients to perfecting every step of the process, the team has poured their passion into each bottle. Seeing that dedication honored on such a prestigious stage is both humbling and inspiring. Read more at: https://www.lebowskiskoolluah.com/