06-04-2023Tell Better Stories, Win More Sales with John Livesay, Episode #204

Our Featured Guest for Sunday, June 4, 2023 is John Livesay

John Livesay is a sales and storytelling keynote speaker and author. INC magazine calls John Livesay “The Pitch Whisperer”. John shows companies’ sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John’s award-winning career at Conde Nast, where he won salesperson of the year, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: “Be The Lifeguard of Your Own Life” has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and online course “Revenue Rockstar Mastery.” His current book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin (UTLA), Franklin University,  Pepperdine Graziadio Business school, and the University of Chicago Booth School of Business.

Many sales teams in tech and healthcare like those at Olympus Medical and Bausch+Lomb came to John because they were tired of coming in 2nd place when they pitched to win new business. They were just seen as a commodity. They were pushing out facts that nobody remembered and were on a self-esteem roller coaster which caused them to burn out. I know how painful this can be because I was on it. After working with John, sales teams win without feeling pushy and storytelling becomes part of their culture. One client said, “We won 3 new business pitches in a row after your talk.” Clients find they not only win new business but do it when they are telling stories that tug at heartstrings that build trust and an emotional connection. Your team can become the one that tells the best story, wins the sale, and literally become revenue rockstars. Read more at: https://johnlivesay.com/

Our Entrepreneur Presenters for June 4, 2023:

Gerard Longo is the founder of Underground Music Collective, a Nashville-based digital music resource center and multimedia services company built from the ground up. The Underground Music Collective is comprised of creatives and storytellers that know that there is much more to music than the finished product. Behind each chord and lyric are real-life events, lived by those who have bravely overcome life’s challenges to forge their path toward artistic fulfillment. Underground Music Collective represents a diverse musical world full of varying sounds and perspectives, as told through the lens of these courageous individuals. We strive to communicate truths about our shared human experience, and to tell stories of perseverance on our pages that inspire you to overcome. Since relocating to Nashville in November 2018, UMC has partnered with regional, national, and global brands, including Universal Music Group, Red Bull, the Tennessee Titans, Creative Artists Agency, Redfin Real Estate, and countless others. In addition, Gerard and UMC have been featured in MusicRow Magazine, Authority Magazine, Valiant CEO, WKRN News 2 (Nashville), and countless other media outlets. Read more at: https://undergroundmusiccollective.com/

Eli Packouz is the founder of Instafloss, the world’s first multi-jet water flosser delivering the most comfortable and effective flossing experience. With one sweep, water jets floss your gums for you: comfortable, thorough, and they never miss a single spot no matter how your teeth are shaped. Pulsing water jets can get in smaller places and clean plaque deeper beneath your gumline than string floss (up to 6mm vs 3mm). String only cleans the spaces between your teeth. Instafloss gets between each tooth – and also cleans underneath the gumline 360° around each tooth. Water can get in smaller areas than string to provide a better floss. Additionally, water pressure can be adjusted to the appropriate firmness for your gums. Decades of research on water flossing has found that, compared to string, water flossing is: 151% as effective in reducing gingivitis, 129% as effective at removing plaque and 200% as effective at reducing bleeding. Read more at: https://instafloss.com/