05-28-2023Brain Glue: Sell Easier By Making Your Ideas Sticky with James I. Bond, Episode #203

Our Featured Guest for Sunday, May 28, 2023 is James I. Bond

James I. Bond is one of America’s leading behavioral management and business marketing specialists – and is author of the multi-award-winning book, BRAIN GLUE – How to Sell Easier By Making Your Ideas “Sticky.” It’s a simple way to boost the selling power of your products, ideas, ads, emails, social media posts, and 1-on-1 presentations — with “right-brain” selling, that surprisingly few people know about. James has uncovered something about PERSUASION that’s so profound, it’s changing how thousands of people are now selling their ideas and products. For 35 years, James has been studying how ordinary products turned into blockbusters. Along the way, he uncovered a breakthrough — something he calls BRAIN GLUE, that makes your ideas “sticky” so they stick to your prospect’s brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products.

BRAIN GLUE has won major awards from Publishers Weekly, Readers’ Favorite, and BookLife – with most reviewers saying they didn’t just read it, they’re starting to apply this to their own marketing because it’s so powerful! Read more at: https://www.amazon.com/Brain-Glue-Selling-Becomes-Easier/dp/0998865753

For thirteen years, James ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business. Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. James consulted famed investor Warren Buffett to simplify growth & selling at one of his companies. James is a past workshop chairman and sold-out workshop leader for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of marketing and business podcasts. Read more at: https://www.linkedin.com/in/jamesibond/

Our Entrepreneur Presenters for May 28, 2023:

Chris and Mia Monzidelis are the founders of Power Pony, the world’s only powered rideable pony. Imagined by Kids for Kids and built to ride like a real horse. Mia is an equestrian and started inventing Power Pony when she was just 5 years old. Power Pony is iOS connected, fully interactive, and guaranteed to provide fun, smiles and laughter on many exciting riding adventures. Spin in place, turn and play all day. Simply place your feet on the ZüME Powered Engine and you’re in complete control of your Power Pony. The Power Pony riding experience is fully customizable when paired with our ZüME iOS App. Three pre-set speeds allow you to quickly set and change your Power Pony’s speed and sensitivity – Trot, Gallop or Race. Your Power Pony comes to life with realistic sounds and LED lights when activated. Every ZüME Engine is equipped with on board lighting that is uniquely interactive during the ride. The ZüME APP is your Command Center to personalize the riding experience for all your ZüME products. Create your profile and personalize your Power Pony with an avatar. Most importantly, give your power pony a name and make it your own. Read more at: https://powerpony.com/

Franco Perez is the founder of Franco Mobile Homes, backed by the #1 real estate brokerage company in the country, Keller Williams. Franco Homes wants to evolve the way people view mobile homes and show their true potential. Franco Homes can replace your old Mobile Home to increase the value, sq ft & safety while designing your new home to fit all your needs. Franco Homes is committed to helping you find your dream home used or new that fits your lifestyle and budget. Franco Mobile Homes strives to provide affordable yet modern and contemporary home ownership opportunities. His goal is to transform the lives of hardworking middle-class families by helping them transition from renting to owning a home.

Franco’s passion and advocacy of home ownership stems from the hardships he experienced in his youth. At a young age, he became the sole breadwinner in the family. Franco worked multiple jobs but still barely earned enough to make ends meet, let alone pay for the rent. And like most middle-class families, he spent the bulk of my salary on rent. And having been in the real estate industry for over a decade, he studied and researched affordable housing options. His journey led him to learning about mobile homes and it proves to be an untapped potential and effective pathway to home ownership for first-time homebuyers. Read more at: https://www.francomobilehomes.com/